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Adobe Systems holding users hostage?

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An Open Letter To Adobe Systems « Scott Kelby’s Photoshop Insider Blog » Photoshop & Digital Photography Techniques, Tutorials, Books, Reviews & More: While I understand that Adobe needs to make business decisions based on how it sees market conditions, I feel the timing of this new pricing structure is patently unfair to your customers (and our members). Here’s why: You didn’t tell us up front. You didn’t tell us until nearly the end of the product’s life cycle, and now you’re making us buy CS5.5 for just a few months on the chance that we might want to buy CS6 at a discount when it’s released. Otherwise, we have to pay the full price as if we were never Adobe customers at all.

Those users who didn’t upgrade to CS5 or 5.5, either couldn’t afford the upgrade, or couldn’t justify the upgrade, or they would already be on CS5 or 5.5. But now you’re kind of holding us hostage—you’re making us buy something we don’t need now, just so we will still have the option to get something that we may want (CS6) when it is released without buying it all over again from scratch. You’re playing hardball with your customers—either upgrade twice or you’re out.

[Pricing is never easy but it seems clear, that anytime a company does this it annoys customers something fierce.]

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Written by Daniel

November 28, 2011 at 8:14 am

Posted in commentary, news

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