McDonald’s Is Doing Coffee? The rule of opposites

McDonald’s Is Doing Coffee?: I can’t quite process the idea that McDonalds is getting into the latte biz. After living in the PacNW for a while, Starbucks is already my version of slumming for coffee. I can’t image going lower than that. PC load letter? Say what?[As Seth has pointed out it’s about what you are really competing against. McDonalds isn’t the opposite of Starbucks, but it might become one for Duncan Donuts.]
Source: James Duncan Davidson

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