The Angry Drunk:

While the Netflix changes are certainly annoying, and the
messaging was less than stellar, we need to make sure to remember
where the blame ultimately lies  —  with the content
providers. Until they decide to get with the program content
distributors like Netflix and Apple will always be at their mercy
and customers will continue to suffer.

and

The answers to these ques­tions, and I believe the dri­ving force behind the Netflix changes all involve one group: the con­tent providers. The tech press some­times seems to think that dis­trib­u­tors like Apple, Amazon, Netflix, Redbox, Blockbuster, etc. just pull this con­tent mag­i­cally out of their asses. They ignore the fact that there are pow­er­ful movie stu­dios and record labels that are obsessed with main­tain­ing con­trol over their prod­uct dis­tri­b­u­tion and are scared shit­less over dig­i­tal dis­tri­b­u­tion. How soon we for­get that a major Netflix con­tent provider, Starz, recently told Netflix to piss up a rope and took their ball home.

[It’s complex and battle between the content providers is always more complex that it seems on the outside. Amazon is getting into publishing, publishers are getting into selling retail. What if Amazon decided to start producing some of the products they sell (besides the Kindle et al)? It is also easy to decide that the content providers are screwing everything up for you and me… it’s never that simple.]
Source: Daring Fireball