How Apple made the ultimate Snoopy watch: “You wouldn’t believe the minutiae”:

That first meeting at the Charles M Schulz Museum in Santa Rosa, California, was the Watch team’s first in-person meet-up after the pandemic, and what started as a two-hour drive north from Mountain View ultimately ended with plans for 148 unique animations that would be contextual depending on the time of day, local weather and activities. When you go for a swim, Snoopy dons his scuba gear and floats through your watch screen. When night arrives he’ll howl at the moon, and when you’re not up to much at all you can find him draped over his iconic red doghouse in a series of panels that are a direct lift from the comics. It all amounts to over 12 minutes of animation work that stemmed from an unexpectedly chaotic tête-à-tête.

“I’m typically a very organised person,” says Gary Butcher, human interface designer at Apple. “So I felt, ‘We’ve got a limited amount of time together and there might be some uneasiness, so I’ll print out 148 pieces of blank paper and we need to leave the room having filled out every one of those pages.’ By the end of the day, we’d not touched the wall of A3 paper, but had tons of sketches littering the table.”