How Apple will turn the Net’s top into TV’s bottom
These deals will be motivated by a shared sense that Something Must Be Done, and by knowing that Apple will make TV look and work better than anybody else ever could. The carriers have seen this movie before, and they’d rather have a part in it than outside of it. For a view of the latter, witness the fallen giants called Sony and Nokia.
[A must read (if you care about content distribution).]
Source: Doc Searls Weblog