Louisville’s TARC employees hope a new rap video will teach bus riders how to use the bike racks that have been installed on many city buses, according to an agency spokeswoman.
The video, which features TARC employees singing and dancing, has only been released online, and there are no plans to pay for television advertising spots, said Nina Walfoort, a TARC spokeswoman. [As a multimodal commuter myself… it’s really nice to the folks in the transit agencies getting involved. I’d love to see a video like this produced by New York’s Finest. I guess I should add that the video is awful form an intructional standpoint, never clearly showing you all the steps required, but then I’d guess that it’s not all that hard to figure out, even under the pressure of waiting bus.]
Source: Bike Commute Tips Blog