Good ol’ Yvon Chouinard. A couple of days ago, Patagonia announced a partnership with Ebay, urging consumers to buy and sell their used Patagonia garments and refrain from purchasing the new stuff. The whole thing is part of the longstanding Common Threads Initiative, and in order to be part of the buying and selling bonanza, you have to make a pledge to Reduce, Repair, Reuse, Recycle and Reimagine. No argument here.
Sorta makes any “We made this garment with the most eco-friendly this and that” greenwashing statements a little less powerful, eh? Because really, what’s more eco-friendly than telling people to buy used gear?
[Yvon & Co. Really push the limits huh? Awesome.]
Source: Cold Splinters