But this can also work for emerging artists. They won’t make as much money as Louis CK, but they also don’t need to make as large of an investment either. And over time, if their work is good, their audience will grow and the investments they can make and the profits they can make will increase.
[This piece was going OK until he got to the paragraph above. I know he said “emerging” artist, which implies some following already in place. But the truth is that kick starting something like this is really, really, low odds. Like Lotto low. And I’m not saying that everyone has to do a six camera shoot of their gigs. I bet you could get a great shoot done with six IPhones for goodness sake. But that’s not my point. There is definite chicken and egg problem here, where not enough people know who you are and what you are doing to make virtually any production pay for itself, let alone make you money (never mind “real” money). The lesson I’d take away from what he did was how much of the work he did himself. Something that the super powerful computers sitting on many of our desks make possible. Look at what people are accomplishing by mastering their craft, and then how relatively little technology it takes to get an amazing recording on the ‘Nets for all to enjoy. And think about it. He could have walked away with nothing (or less than nothing) for his efforts too.]
Source: A VC