A hundred little things

A hundred little things:

Sure, you can copy one or two or even three of their competitive advantages and unique remarkable attributes, but no, it’s going to be really difficult to recreate the magic of countless little decisions. The scarcity happens because so many businesses don’t care enough or are too scared to invest the energy in so many seemingly meaningless little bits of being extraordinary.

[It’s really hard to do this even when you plan to create more than one store, shop, restaurant from the outset.]

Source: Seth’s Blog

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