In war for talent, ‘brogrammers’ will be losers:

The tech industry’s testosterone level can make the thickest-skinned women consider a different career. But the rise of the brogrammer joke and its ensuing backlash has some benefits: It helps talented women choose worthy employers, it gives a name and face to a problem that plagues the industry and it publicly shames some of the most sexist offenders.

Gina Trapani
In 1999, Google’s Marissa Mayer almost didn’t take the job at the all-male start-up because there were more women at another firm that made her an offer. If Mayer had just graduated from college today with offers from two equally compelling start-ups — one all-male and one not — it’s clear which one she would choose.
If you write software for a living and you’re located in Silicon Valley, you have your pick of employment options at an array of tech start-ups — yes, even in this economy. When a recruiter’s pitch is: “Wanna bro down and crush some code?” — like San Francisco-based Klout’s was — you get a sense of what that company is looking for. If you’re a woman, it’s not you.