→ Google will make it easy for strangers to email you:
I don’t know why anyone’s surprised. To be clear, for anyone who thinks Google is some benevolent, selfless entity handing out free services to everyone out of the goodness of its heart:
Google’s leadership, threatened by the attention and advertising relevance of Facebook, is betting the company on Google+ at all costs.
Google+ adoption and usage is not meeting their expectations. Facebook continues to dominate. It’s not working. They’re desperate.
Google will continue to sell out and potentially ruin its other properties to juice Google+ usage. These efforts haven’t worked very well: they juice the numbers just enough that Google will keep doing this, yet will keep needing to do more.
Making Google+ succeed at all costs means exactly that. All previous rules are out the window. Google will eventually violate every formerly held principle if it might help Google+.
You, the users, are just along for the ride. You’re just eyeballs. Body parts and ad-targeting data. Google doesn’t care about you at all. You’ve tolerated enough already that it’s pretty clear you’re not really going anywhere.
Internet of Things: The “Basket of Remotes” Problem:
For consumers, technology should get out of the way — it’s a means, not an end. Consumers don’t have the mindset or training of IT techies, they don’t have the time or focus to build a mental representation of a network of devices, their interactions and failure modes.
Want to know why Chromebooks that “don’t do as much as my “laptop” picked up a bit this year? Want to know why iPads and the like are a growing segment? Because they cross the 80% line of what so many people do. No doubt some of us do all kinds of complicated things that require “more” in some sense. And maybe as networking continues to improve and “cloud” resources become less general and more tailored this to will change. But for now, Sure. You can’t run Pro Tools in the cloud etc.
That said, lots and lots of folks don’t do that stuff and can work perfectly comfortably with a web browser alone. Would I want to code in Github’s web interface only? Not at the moment. But I’ve already checked in changes when I was out and about and someone mentioned a bug or problem that I knew I could easily fix. The build system takes it most of the rest of the way, and another phone app completes the process. It’s a long way from impossible, and that’s just one example of something that we “assume” in many cases require heftier hardware. And sometimes it does. For now. Maybe.
But many of us do things that are simpler from an experience standpoint. If you use Amazon, Facebook, Google for mail or documents or spreadsheets, etc. there’ almost no need for something more complicated than the pads or the Chromebooks. And they’re far simpler to run each in their own way.
More often than not a simpler experience is a better experience and is the disruptive force that topples company after company in the tech field (and others as well).
GOTY 2013: Badass Girls Need Not Apply:
I have gone to buy a computer, and had the salesperson speak to my husband and not to me, even though I am a professional game developer and my husband has trouble using a printer. I have had men in my department throw a Halo launch party and not invite me, assuming that as a woman I have no interest in games. I have had my professional opinion on server purchases overruled by men that were talking over me in meetings, and then watched those men be fired when the systems they purchased didn’t work.
Those life events inform my experiences and opinion. And, they inform my perspective on 2013 Tomb Raider. And, with respect, if you only have people voting on game of the year from a very singular opinion — generally white, straight and male — it’s missing so much information that it loses its validity.
This doesn’t mean guys can’t have awareness of issues affecting women. And it doesn’t mean women have a singular, monolithic opinion on games or even sexism. Even among my female friends, we have vastly differing opinions about 2013 Tomb Raider. Some of us love Bioshock Infinite; some of us hate it. But more viewpoints need to be represented in discussing games. We need more female games journalists who have a more central part of the dialog.
Sometimes, though, you run into a guy with empathy, who takes multiple points of view into account, not just his own. He might not even think of himself as a feminist. When 2011’s Vanquish came out, former IGN editor Ryan Clements was extremely enthusiastic. Then, in the middle of glowing praise of “watching an enemy explode into a cacophony of pieces” and “feeling entire highways crumble away under your feet,” Clements makes the following offhand remark in his video review.
“I say this game needed more badass girls, but that’s just me.”