iPad, Chromebook common theme? Simplicity.

Want to know why Chromebooks that “don’t do as much as my “laptop” picked up a bit this year? Want to know why iPads and the like are a growing segment? Because they cross the 80% line of what so many people do. No doubt some of us do all kinds of complicated things that require “more” in some sense. And maybe as networking continues to improve and “cloud” resources become less general and more tailored this to will change. But for now, Sure. You can’t run Pro Tools in the cloud etc.

That said, lots and lots of folks don’t do that stuff and can work perfectly comfortably with a web browser alone. Would I want to code in Github’s web interface only? Not at the moment. But I’ve already checked in changes when I was out and about and someone mentioned a bug or problem that I knew I could easily fix. The build system takes it most of the rest of the way, and another phone app completes the process. It’s a long way from impossible, and that’s just one example of something that we “assume” in many cases require heftier hardware. And sometimes it does. For now. Maybe.

But many of us do things that are simpler from an experience standpoint. If you use Amazon, Facebook, Google for mail or documents or spreadsheets, etc. there’ almost no need for something more complicated than the pads or the Chromebooks. And they’re far simpler to run each in their own way.

More often than not a simpler experience is a better experience and is the disruptive force that topples company after company in the tech field (and others as well).

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