20. Framing

20. Framing:

Which customer segment is affected? How valuable is this segment compared to the others? What other things are going on in the business that need our attention? You’ll sometimes see live SQL queries and people pulling up past customer research data in a framing session to answer a question or narrow down the opportunity.

The output of a framing session is a well-framed problem: something where the business says “if we can shape this into something doable and execute within X weeks, that will be meaningful to us.” There’s a commitment to spend time shaping, but not yet a commitment to go into a build cycle. That final bet still needs to be made based on how the shaping goes.

[A missing link to a great degree for many companies.]

Screen Shot 2022 03 23 at 2 00 31 PM

Apple’s Self Service Repair now available

Apple’s Self Service Repair now available:

The new online store offers more than 200 individual parts and tools, enabling customers who are experienced with the complexities of repairing electronic devices to complete repairs on the iPhone 12 and iPhone 13 lineups and iPhone SE (3rd generation), such as the display, battery, and camera. Later this year the program will also include manuals, parts, and tools to perform repairs on Mac computers with Apple silicon.

[Still checking this out, but maybe it’ll help savvy folks fix their phones.]