Gehl is working as a consultant for the transportation department. With a team of volunteers, he conducted studies of how the streets are used in various parts of the city and made recommendations for supporting “walkability” in public life. [Go, Go!, GO! (Am I enthusiastically for all this? Mmmm, yes!)]
advocacy
NYC’s “Flawed” Traffic Plan Brought to You by… Toyota
Source: StreetsBlog
Russianoff and Schneiderman Map the MTA’s Road to ‘Ruin’
Source: StreetsBlog
Google hopes to undercut coal with cheap, renewable energy
Presumably, the idea behind this move is as follows: if you can’t persuade people that burning coal is a bad idea ecologically, providing them with a cheaper, cleaner alternative makes it more expensive to pollute than not, and even if shareholders don’t care about the trees, they’ll care about the bottom line. At a time when report after report highlights the growing damage done to the planet through the use of fossil fuels, this move by Google to spur renewable energy uptake ought to be applauded.
[Excellent. Git’er done! The flip side of evil.]
The next step in Digg clones
The next step in Digg clones: Imagine Digg in the old days, when there were just 25 people using it. Maybe that wasn’t enough. Maybe it didn’t really get interesting until there were 100 users or 250 or 1000. It was good, the articles were gems, things we weren’t finding on our own, there were huge numbers of them, but they were prioritized, and the community had a heart of gold, people were doing it for love. The maturity level was high.
[A friend and I were discussing a very similar idea, so I’d toss the following into the fire. Create an API for the blog readers that “marks” a story as highly rated by your community. The point it to avoid having a feed of highly rated stuff, but maintain whatever org system you want and just see that this story is recommended.]
Blasting the Myth of the Fold
Advertisers currently want their ads above the fold, and it will be a while before that tide turns. But it’s very clear that the rest of the page can be just as valuable – perhaps more valuable – to contextual advertising. Personally, I’d want my ad to be right at the bottom of the TMZ page, forget the top.
The biggest lesson to be learned here is that if you use visual cues (such as cut-off images and text) and compelling content, users will scroll to see all of it. The next great frontier in web page design has to be bottom of the page. You’ve done your job and the user scrolled all the way to the bottom of the page because they were so engaged with your content. Now what? Is a footer really all we can offer them? If we know we’ve got them there, why not give them something to do next? Something contextual, a natural next step in your site, or something with which to interact (such as a poll) would be welcome and, most importantly, used. [Nice report.]
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Time to write our own rules
Source: Doc Searls Weblog
Making Rules, II
Treating users of free services like cattle is as old as TV, radio and billboards. It may be as old as people painting in caves with charcoal and spit. The difference now isn’t in Facebook’s manners, which are no different than those of NBC or the New York Times. The difference isn’t even that this time it’s personal. That’s been a holy grail for advertising since the beginning as well. Facebook is reaching for a golden ring here, and I’m inclined to forgive them for doing that. [A must read about marketplaces and understanding our role in it (or what our role should be).]
Source: Doc Searls Weblog
Amazon Announced Kindle
Source: Guy Kawasaki
JumpBox Inc.
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