Presumably, the idea behind this move is as follows: if you can’t persuade people that burning coal is a bad idea ecologically, providing them with a cheaper, cleaner alternative makes it more expensive to pollute than not, and even if shareholders don’t care about the trees, they’ll care about the bottom line. At a time when report after report highlights the growing damage done to the planet through the use of fossil fuels, this move by Google to spur renewable energy uptake ought to be applauded.
[Excellent. Git’er done! The flip side of evil.]