tech

Google hopes to undercut coal with cheap, renewable energy

Google hopes to undercut coal with cheap, renewable energy: The company itself is also trying hard to reduce its drain on the environment. Google is working to reduce the energy expenditure of its data centers across the world, all of which need power and cooling for the servers, and plans to be carbon neutral by the end of the current year. It has also been developing an array of solar cells to power its California headquarters, the Googleplex, and is involved in an initiative to arrive at more energy-efficient computers.

Presumably, the idea behind this move is as follows: if you can’t persuade people that burning coal is a bad idea ecologically, providing them with a cheaper, cleaner alternative makes it more expensive to pollute than not, and even if shareholders don’t care about the trees, they’ll care about the bottom line. At a time when report after report highlights the growing damage done to the planet through the use of fossil fuels, this move by Google to spur renewable energy uptake ought to be applauded.

[Excellent. Git’er done! The flip side of evil.]

GDrive: Three Ways it Could be a Game Changer

GDrive: Three Ways it Could be a Game Changer: The difference between local and online storage in this case will not just be the absence of space limitations, the data will also be accessible to the nearly infinite computing power of Google. Though it’s a nontraditional use of the world, I think Henry Blodget is on to something important when he writes this morning about GDrive that “‘cloud computing’ represents a paradigm shift similar in magnitude to the one that ushered in the PC age.” Both for individual users and in anonymous aggregate, there’s magic that’s possible when our data is so accessible to unlimited processing power.[Everyone ready to Google with all of this? That’s what I thought…]
Source: Read/WriteWeb

US A-List bloggers start to line up against Facebook?

US A-List bloggers start to line up against Facebook?: The thing about this is that these sort of guys are pretty influential – of these things are tipping points made.

Last year we predicted that 2007 would be the year that Privacy really hit the headlines, though we never believed Facebook would be the catalyst – my money was on Google or some small rapacious startup. Facebook was then a very benign player.

How things change….now, on the one hand, we have a desperate-to-monetize-at-$15bn company with (observably) less humble management, on the other a mounting storm in the blogosphere, increasing legal/regulatory interest, and early reports from customers about being caught by their friends with their wallets open being less than happy! [Hmmm.]

The next step in Digg clones

The next step in Digg clones: Imagine Digg in the old days, when there were just 25 people using it. Maybe that wasn’t enough. Maybe it didn’t really get interesting until there were 100 users or 250 or 1000. It was good, the articles were gems, things we weren’t finding on our own, there were huge numbers of them, but they were prioritized, and the community had a heart of gold, people were doing it for love. The maturity level was high.
[A friend and I were discussing a very similar idea, so I’d toss the following into the fire. Create an API for the blog readers that “marks” a story as highly rated by your community. The point it to avoid having a feed of highly rated stuff, but maintain whatever org system you want and just see that this story is recommended.]

Blasting the Myth of the Fold

Blasting the Myth of the Fold – Boxes and Arrows: The design behind the design: Stop worrying about the fold. Don’t throw your best practices out the window, but stop cramming stuff above a certain pixel point. You’re not helping anyone. Open up your designs and give your users some visual breathing room. If your content is compelling enough your users will read it to the end.

Advertisers currently want their ads above the fold, and it will be a while before that tide turns. But it’s very clear that the rest of the page can be just as valuable – perhaps more valuable – to contextual advertising. Personally, I’d want my ad to be right at the bottom of the TMZ page, forget the top.

The biggest lesson to be learned here is that if you use visual cues (such as cut-off images and text) and compelling content, users will scroll to see all of it. The next great frontier in web page design has to be bottom of the page. You’ve done your job and the user scrolled all the way to the bottom of the page because they were so engaged with your content. Now what? Is a footer really all we can offer them? If we know we’ve got them there, why not give them something to do next? Something contextual, a natural next step in your site, or something with which to interact (such as a poll) would be welcome and, most importantly, used. [Nice report.]
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Social Networks Aren’t Products

Social Networks Aren’t Products: On launch day, I found that traffic was very strong, but hardly anybody was signing up. I literally got more e-mails from people saying “what a great site!” than I actually got sign-ups. Same for the following few days. So I decided to try an experiment. I put up a preview screen saying we were taking sign-ups and allowing customers to build their profiles, but I hid the page that allowed site visitors to browse other profiles. In this way, nobody was able to see how many (or, more accurately, how few) other members of the site there were at the time. The next day, sign-ups multiplied by several staggering orders of magnitude.

I learned from this experiment early on a lesson that would repeat itself for the next two years: a social network isn’t a product as such. Rather, the product that a social network provides is access to a large pool of other people. Every social network, whether it be a subscription-based dating site or an advertising-funded general community, must grapple with this ineluctable fact. It’s what makes the rules for social networks different from utility applications like Basecamp and BlinkSale.

If a new member signs up for Highrise today, she can use the application, put in some contacts, appreciate the app’s interface and functionality directly and, if she likes it, leave a happy paying customer. Highrise with one customer is a product with one happy client who might just become an evangelist to others. On the other hand, a social network with one customer, even if it were infinitely better than MySpace in every regard, is a company with one bored and angry customer, which is to say: an utter failure. In the taxonomy of Web applications, social and utility applications are entirely different species. [Excellent grounded story.]
Source: Vitamin Interviews

An Open Letter to Comcast and Every cable/Telco on P2P

An Open Letter to Comcast and Every cable/Telco on P2P: Thats not to say there isnt a place for P2P. There is. P2P is probably the least efficient means of distributing content in the last mile. Comcast, Time Warner, etc should charge a premium to those users who want to act as a seed and relay for P2P traffic. After all, that is why P2P is used, right ? For content distributors to avoid significant bandwidth and hosting charges. That makes it commercial traffic far more often than not. So make them pay commercial rates. [Hmmm, a different perspective.]
Source: Blog Maverick

Amazon Announced Kindle

Amazon Announced Kindle: You’re going to see two kinds of reviews: bad ones from people who haven’t used it and good ones from people who have. It’s that kind of product—plus Jeff Bezos’s reality-distortion field isn’t as large as Steve Jobs’s. I have used it and if someone gave me a choice of receiving an iPhone or a Kindle, I’d pick the Kindle. [Here’s what I don’t like… Guy doesn’t mention that Truemors is carried before he starts opining (although he does note it with an exclamation point later on). Second he sets you up by saying “bad ones from people who haven’t used it and good ones from people who have.” which immediately dismisses the opinion of people who haven’t used one as invalid, and further suggests that anyone who has used on has written positively. Wow. No wonder he was a world class evangelist. It’s a bit overstyled IMHO. but check out Mark’s take on it, and Seth’s. Granted each with their own agenda, but still. My take? It’s a digital rights issue. BigCo’s are always trying to grab them and give nothing in return. Not such a good thing. I’m trying to teach my son right now that it’s OK to give away toys he doesn’t play with anymore. Same for his books. How does this lesson fit into these corporate interests? Not.]
Source: Guy Kawasaki

JumpBox Inc.

Applications | JumpBox Inc.: We take popular Open Source server applications, remove all the install headaches and make them much easier to use. We call our virtual appliances JumpBoxes and they are free to download and use. To earn our living, we sell access to enhanced features of the JumpBox platform and additional support options in the form of JumpBox Assurance plans. Feel free to browse around, there’s something in the library for pretty much anyone. [Nice. Where’s a Rails setup?]
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