Apple, where are the rentals?

Apple, where are the rentals?:

Over the past few weeks, the studio bosses have been reversing course and praising apple again.  Warner Chief, Edgar Bronfman recently got caught praising Apple’s iPhone and iPod lines.  Jon Gruber at Daring Fireball reports on  Doug Morris‘ admission that the Entertainment industry had/has no idea what they are doing technology-wise.  In fact they were so stupid that they couldn’t even know who was smart enough to hire to figure it out.  That is Calculus Integral stupid – and it seems about right. Quote:

"There’s no one in the record industry that’s a technologist," Morris explains. "That’s a misconception writers make all the time, that the record industry missed this. They didn’t. They just didn’t know what to do. It’s like if you were suddenly asked to operate on your dog to remove his kidney. What would you do?"

Personally, I would hire a vet. But to Morris, even that wasn’t an option. "We didn’t know who to hire," he says, becoming more agitated. "I wouldn’t be able to recognize a good technology person — anyone with a good bullshit story would have gotten past me."

[It’s amazing that these folks can’t even get to let’s try a whole bunch of things and see what works and what doesn’t — including Apple’s solutions. Shameful…]
Source: 9 to 5 Mac – Apple Intelligence

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