Raising the (Clif) bar

The folks that make Clif bars and other somewhat organic snack/energy foods have a cool program running where they ask that you ride your bike for errands within 2 miles of your house, since a lot of the miles we collectively put on our cars are for these short trips. Unfortuantely there are only two trips I make in a car that are within 2 miles of my house. Food shopping and gasoline. Sad.

Anyway, I was in a local organic produce store and saw some new flavors of their Mojo bars. Surprised in this day and age of blogging and tweeting that a new flavor of a product could be released without seeing some mention of it. I wrote to the PR department asking why they don’t send some stuff out to the bloggers (in this case me) and at least try to get some word of mouth out there. As of yesterday, there wasn’t a single Google entry for their new stuff and no mention on their own website except buried in the press release section of a very search engine unfriendly site.

I’m curious to see if they write back.

[Update: They did. More news as it develops.]

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