Music Lessons (that work for publishing, too) – The Domino Project

Music Lessons (that work for publishing, too) – The Domino Project:

  1. The new thing is never as good as the old thing, at least right now.
  2. Past performance is no guarantee of future success
  3. Copy protection in a digital age is a pipe dream
  4. Interactivity can’t be copied
  5. Permission is the asset of the future
  6. A frightened consumer is not a happy consumer.
  7. This is a big one: The best time to change your business model is while you still have momentum.
  8. Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
  9. Don’t panic when the new business model isn’t as ‘clean’ as the old one
  10. Read the writing on the wall.
  11. Don’t abandon the Long Tail
  12. Understand the power of  digital
  13. Celebrity is underrated
  14. Value is created when you go from many to few, and vice versa

[Go read the whole thing, because a lot of this applies to everyone.]

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