That’s what bothers people about Apple. Everyone used Windows, why couldn’t Apple just settle for making stylish Windows machines? Smartphones required hardware keyboards and removable batteries; why did Apple make theirs with neither? Everyone knew you needed Flash Player for the “full web experience”, why did Apple drop it? 16 years after the ad campaign, “Think Different” has proven itself to be more than glib marketing. It is a simple, serious motto that serves as a guiding light for the company.
I think what Wu and his brethren believe is not that companies win by being “open”, but that they win by offering choices.
Who is Apple to decide which apps are in the App Store? That no phone will have a hardware keyboard or removable battery? That modern devices are better off without Flash Player and Java?
Where others offer choices, Apple makes decisions. What some of us appreciate is what so rankles the others — that those decisions have so often and consistently been right.
Source: Daring Fireball