Your app makes me fat

BLOG — Serious Pony:

And that’s all awesome and fabulous and social and 3.0ish except for one, small, inconvenient fact: zero sum. What you consume here, you take from there. Not just their attention, not just their time, but their ability to be the person they are when they are at their best. When they have ample cognitive resources. When they can think, solve-problems, and exercise self-control. When they can create, make connections, and stay focused. 

Is that “content” worth it?  Maybe. But instead of “Is this useful?” perhaps we should raise the bar and ask “Will they use it?” (and so, yeah, I’m more than a little self-conscious about typing that as I consume your cognitive resources. But I didn’t start Serious Pony to save your cognitive resources; I want to help save the cognitive resources of your users).

[I complain about various bits of cognitive drain to my wife all the time. No doubt a self fulfilling prophecy for her… I’ll have to work on that. On the upside, I bother my team at work about reducing it for others all the time. It’s zero sum game at every level.]

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