Ashton Kutcher:

That message, yelled with arms flailing? Be smart. Be thoughtful. Be generous. Don’t buy what the world is trying to sell you. Opportunity looks a lot like hard work. No job is beneath you on your path to success. Don’t surrender to life as it is. Rebuild it for yourself and others.

The fact is that kids don’t get told this stuff enough. Let alone by someone they think is cool via mainstream media. If we want more engineers, more innovation, this needs to be curriculum, not cable television.