Parsons presses the two Apple representatives on new stuff released this year, like the third-generation AirPods and spatial audio. But it is when asked about lossless audio that Geaves gives the most intriguing answer:
“Obviously the wireless technology is critical for the content delivery that you talk about”, he says, “but also things like the amount of latency you get when you move your head, and if that’s too long, between you moving your head and the sound changing or remaining static, it will make you feel quite ill, so we have to concentrate very hard on squeezing the most that we can out of the Bluetooth technology, and there’s a number of tricks we can play to maximise or get around some of the limits of Bluetooth. But it’s fair to say that we would like more bandwidth and… I’ll stop right there. We would like more bandwidth”, he smiles.
Given that AirPods Max and Apple Music’s lossless audio option were announced within six months of each other, yet were incompatible for bandwidth reasons, it seemed like something had to give. It felt like a plot hole in both products’ respective stories.
[Feels like classic technology stuff. One group develops, another sees great potential but runs out of room. Onward!]