In his first event video since taking over as Apple CEO, John Ternus got a cheeky introduction from his predecessor Tim Cook before boldly referencing some classic Steve Jobs moments and setting the company’s most important product on a new course.
I can’t wait to try out the iPhone Duo. As someone who spends a lot of time using an iPad, I’m seriously intrigued if it might fit in my life as a primary device. But for most people, it will be not just too expensive, but too weird. That’s fine. Apple strikes me as a company that’s willing to be patient—while making a lot of money from people who want to be out there on the cutting edge.
For everyone else, there’s the iPhone 18 Pro. And that’s as it should be.
[A good start for Ternus, and good start for the Duo. I don’t like a couple of choices, but I suspect it’ll curve toward what I want in time.]
turnings :: daniel berlinger 