It’s nearly impossible to deliver “revolutionary”. Huge leaps in technology are rare. Huge leaps in anything are rare. To create great things you must take steps. Sometimes the largest steps you can. Steps that have some pain associated with them. But by taking steps, your audience, users, clients, etc. can follow along. They might be a bit uncomfortable, they might feel some pain. But they can deal with that. But if no one reaches, no progress is made.

Steve has pushed the boundaries for a long time. He wanted quiet machines that were easy to use. He wanted to eliminate the clutter computers required both mental and physical. He wanted them to be elegant and simple and purposeful. He wants them to disappear into the “doing” of it, without the device being the focus.

He didn’t do this as an artist, working by himself in a studio advancing his personal craft. He edited and filtered the ideas of others, demanded precision and detail, and unforgiving excellence from generations of corporate citizens. He needed folks to follow along, trust his instincts, fix everything down the tiniest details. And then do it again, and again, and again.

To me it very much a tortoise and hare story. He kept going when others said enough. That’s a hell of thing. Because it’s easy to say “enough”.

From The Secret Diary Of Steve Jobs:

…much of what we call “news” is really entertainment, and entertainment of the worst sort. Beck, O’Reilly, Limbaugh, Olbermann, Ed Schultz. It’s not right or left. It’s both. It’s shouting, and name-calling, and demonization, and it’s all fun and games until someone gets shot.

As for the Internet, let’s just be honest: Much of what we now call “news” online isn’t even entertainment, it’s garbage.

There. I said it.

It’s garbage precisely because online news sites are not primarily created to report news. They’re created to make money. Problem is, it’s nearly impossible to make money doing what they do. So they resort to ever more desperate tricks.

or put another way

“needing some air, he went into the garden.
‘ah, look at the afternoon light,’ he said,
for shadows were forming dark zones
in the pasture recesses,
as they do in his masterpiece,
‘the mountain.’

he went over to a small shed
in the corner of the garden,
the back wall of which was made of
finely carved wood shingles
arranged in a design.

‘you see,’ he said, ‘the trouble they took
for something that could not even be seen.
that is what has been lost. it was lost
when workers began selling their time.
or as you say in america,
when time became money.’ ”