Too many small businesses do not pay attention to what’s going on in technology with the oft stated “It’s all too complicated..” etc. But it’s not any more in many cases, and can make life simpler for both you and your customers.
Here’s an announcement from the late to the party Intuit and AT&T. If you like those guys, maybe this is for you. But they’re about two years behind Square, who have added CardCase to their lineup to make things even easier for your customers.
I had a conversation with a small vendor who complained about the ever increasing charges for various cards (points, no points, debit, etc. and the fact that he had to lease the machine forever. All that goes away with Square.
Now I’m the first to admit that the slick scenarios painted by the marketing vids are just that, but even if all it does is allow you to take credit cards it’ll help. Recently the October Snow took out small businesses credit card machines near me. If you’re a pizza shop, and there’s thousands of locals who have had no power for days, shouldn’t you be able to take a credit card? Also, the snow meant roads got salted. I go to the car wash since I’m too lazy to turn on the spigots I shut off for the winter, and once again, no credit cards. Really? Seriously? C’mon people. There’s no excuse anymore. And I wouldn’t mind a “Hello Mr. Berlinger, thanks for returning. Same wash as last time?”