Transparency and Technology: Secrets of Small Farm Success:
But there are a number of advantages to being small. Chief among them may be the ability to connect with individual customers and achieve a level of transparency impossible (or at least undesirable) for larger, factory type farming operations.
“I think a lot of people are finding out – not just farmers, but also fish providers and other producers – that transparency in and of itself is a great marketing tool,” says Barry Estabrook, James Beard award-winning food journalist and author of Tomatoland. “That means encouraging your customers to visit your farm, to talk about how you produce food if you serve a market or CSA.” For its part, the government is at least aware of a growing desire among consumers to learn about where their food comes from. In 2009, the USDA launched the Know Your Farmer, Know Your Food (KYF2) to help strengthen local and regional food systems by helping consumers “connect with their food and the people who grow and raise it.”
[It grow ever more obvious to me that in a world filled with “marketing” that lacks substance that the solution is purchase as much as possible from people. The environment benefits, your community benefits, you benefit. A triple play.]
Source: Blog: Slow Food USA