Wind Power Without the Blades:
Noise from wind turbine blades, inadvertent bat and bird kills and even the way wind turbines look have made installing them anything but a breeze. New York design firm Atelier DNA has an alternative concept that ditches blades in favor of stalks. Resembling thin cattails, the Windstalks generate electricity when the wind sets them waving. The designers came up with the idea for the planned city Masdar, a 2.3-square-mile, automobile-free area being built outside of Abu Dhabi.
Why the video pros are moving away from Apple:
Everyone we spoke to agreed that Apple would have a much better standing among professional users if the company would just acknowledge them a little more and act like their concerns are being listened to. “Apple needs to be a little more open with third parties about how they plan to improve FCP over time. They need to enable those third parties to feel that when FCP improves, they can make more money selling their products,” Alper said.
Design Sets Tone at Square, a Mobile Payments Start-Up:
…we sat at a square table, in a square glass conference room — all of which are named after a famous town squares from around the world. Mr. Dorsey was eating nuts out of a square bowl. (Don’t worry, the nuts were still round, I checked.) Employees are even referred to as Squares.
“We believe strongly that the company is going to be reflected in the product and vice-versa,” Mr. Dorsey said. “The internal matches the external and the external matches the internal, and if we can’t provide a clean, simple, well-designed experience in here, it’s not going to be reflected in our identity. It’s in our DNA.”