Why the video pros are moving away from Apple:
Everyone we spoke to agreed that Apple would have a much better standing among professional users if the company would just acknowledge them a little more and act like their concerns are being listened to. “Apple needs to be a little more open with third parties about how they plan to improve FCP over time. They need to enable those third parties to feel that when FCP improves, they can make more money selling their products,” Alper said.
[It’s easy to understand the argument being made. “We were loyal to Apple, now Apple should be loyal to us.” But it’s clear to me that this isn’t true. When the product worked for them, they used it. If it is not going to work for them, they’re going to switch. That’s not loyalty, but it makes business sense. I wonder if Apple didn’t decide to “skip” a generation here. Current folks with big suites of hardware and software are, despite their desire for new gear, are probably fine for a while longer. We’ll wait out this generation in order to push this in a direction we think is right, and see what makes sense from a hardware point of view down the road.]