Google’s “one thing well” has historically been indexed search. While they’ve had “sticky” web applications like Gmail for years, their main focus has been enabling you to get off their site as fast as possible. Google still needs to be able to do that, but now they’ve also declared that they want to keep you on their site as much as possible. I don’t see how this can be reconciled.
[They are creating quite a mess now aren’t they? I disagree with FUBAR though. SNAFU? Sure. TARFU? Possibly.]
Source: Coyote Tracks