I learned that the Internet is a very, very noisy place, and that just about everyone is selling something. I learned that people aren’t sitting around thinking about your book as much as you think and hope they are. I learned that all this time we worry about social media is probably best spent worrying about something else — like writing books.
Much like I will never quite understand why my So You Want to Go to Law School video went viral the way it did 16 months ago, I don’t know exactly why my book finally took off the way it did.
[Finding a large enough audience is clearly the number #1 problem. I doubt this will ever change. Which leads back to this. Be true to yourself first. ]
Source: Daring Fireball