A significant byproduct of the connection revolution is that things that were private because they were difficult to measure will no longer be private. When devices can talk to each other, the information rarely remains private. It’s not going to stop with energy, of course. Just about all our buying decisions are going to be shared, and that changes the marketers job.
In a world of horizontal marketing, where tribes are aware of what their members are up to, I think it’s going to happen quicker than most people expect.
[It’s not a question of “whether”, we already share this stuff a lot. It’s a question of how easy it’ll be to access it. Will you be notified if I look at your purchase history?]
Source: Seth’s Blog