Will energy consumption stay private?

Will energy consumption stay private?:

A significant byproduct of the connection revolution is that things that were private because they were difficult to measure will no longer be private. When devices can talk to each other, the information rarely remains private. It’s not going to stop with energy, of course. Just about all our buying decisions are going to be shared, and that changes the marketers job.

In a world of horizontal marketing, where tribes are aware of what their members are up to, I think it’s going to happen quicker than most people expect.

[It’s not a question of “whether”, we already share this stuff a lot. It’s a question of how easy it’ll be to access it. Will you be notified if I look at your purchase history?]

Source: Seth’s Blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s