All or something

All or something:

This is of course nothing new. We’ve been playing this bongo drum for years. But every time I see people crumble and quit from the crunch-mode pressure cooker, I think what a shame, it didn’t have to be like that. It’s the same when I read yet another story about someone who won the startup lottery, and the stereotypical startup role model is glorified and cemented again.

It’s almost like we need another word. Startup is a great one, but I feel like it’s been forever hijacked for this narrow style, and “starting a business” just doesn’t have the sex appeal. Any suggestions?

[I don’t have a suggestion, but I agree that it isn’t all or nothing.]

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