Is this the beginning of the “Success by UX” era?

Is this the beginning of the “Success by UX” era?:

At first read I agreed with Cross completely, but you know, there’s still a lot of successful products out there that don’t provide a good user experience. Apple is successful by (mostly) providing very good UX and that’s certainly influencing the current generation of designers, but it’s not the only path to success—and there’s an awful lot of work influenced only by Apple’s superficial aesthetics.

[In the end… it’s not about aesthetics. It’s about making tasks easier to accomplish. And about understanding what people were trying to do when they did something and being smart about how you react to it. the aesthetics are the final piece to a very complicated and difficult puzzle. ]

Source: Coyote Tracks

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