Apple’s press conference showed a brand unraveling | VentureBeat

Apple’s press conference tie dyed logo

Apple’s press conference showed a brand unraveling | VentureBeat:

At some point in the future, it’s within the scope of my own limited imagination to envision Apple products that bear little or no resemblance to anything Steve Jobs created.

[I disagree with this piece, and really love that modernized version of the older logo. To me anyway, it invoked the sense of life that the Apple folks I’ve spoken to retained. Steve’s gone and technology will march on. Sad but true So of course Apple should produce products that “bear little or no resemblance to anything Steve Jobs created.” How could they do otherwise if Apple stays true to his ideals? The Nest thermostat proves to me that Apple has seeded new trees. Some great pushback here.]

Source: Daring Fireball

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