Apple suggested the move to the agency model, which is what they’ve been using with other digital sales. Most publishers embraced that idea because they didn’t want to see Amazon end up with a natural near-monopoly on e-books… the way Apple has ended up with one on legal digital music.
I am not sure how many layers this irony cake has in it, but it’s a mighty big slice.
[Sure ’nuff is.]
Source: Coyote Tracks