Steve Jobs at his extemporaneous best. Dumb question but such a great answer. (Phil Schiller got a good jab in too.)
Update: Changed the link from an audio recording to this YouTube clip.
[Here’s the thing, I deal with this all the time. Well, not the Intel sticker, but stores that put sticky price tags (which are now usually barcodes that tell me nothing). I don’t want to spend time peeling stickers off of the new items I purchased, and I certainly don’t want to risk harming the item by having to use either chemicals or a razor blade to remove the price tag and residual glue. I’m not alone here either, I’ve often heard from my wife “don’t order from there, I hate the stickers they use…”]
Source: Daring Fireball