Why Apple Doesn’t Talk, Vol. 3: Sony’s PlayStation 4 Announcement

Why Apple Doesn’t Talk, Vol. 3: Sony’s PlayStation 4 Announcement:

If you’re going to strike early, you must strike hard. A strong offering is strong at any time. The same goes for a weak one. The difference is knowing what you have, and adjusting the message accordingly. Sony did not do that yesterday, and has now lost the opportunity to do so tomorrow.

[I continue to believe it’s easier to get these thins wrong than get them right.]

Source: Apple Outsider

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