Kerntype was developed by Mark MacKay for Method of Action, a new educational website on design, entrepreneurship and gardening, created by himself and his wife. Nicely done!
A guy walks into a shop that sells ties. He’s opened the conversation by walking in.
Salesman says, “can I help you?”
The conversation is now closed. The prospect can politely say, “no thanks, just looking.”
Consider the alternative: “That’s a [insert adjective here] tie you’re wearing, sir. Where did you buy it?”
Conversation is now open. Attention has been paid, a rapport can be built. They can talk about ties. And good taste.
Or consider a patron at a fancy restaurant. He was served an old piece of fish, something hardly worth the place’s reputation. On the way out, he says to the chef,
“It must be hard to get great fish on Mondays. I’m afraid the filet I was served had turned.”
If the chef says, “I’m sorry you didn’t enjoy your meal…” then the conversation is over. The patron has been rebuffed, the feedback considered merely whining and a matter of personal perspective.
What if the chef said instead, “what kind of fish was it?” What if the chef invited the patron back into the kitchen to take a look at the process and was asked for feedback?
Open conversations generate loyalty, sales and most of all, learning… for both sides.
[Of course, these simple examples (as important and relevant though they may be in context) are important as a lesson. Many of us get used to closing conversation. What if we were more open even if not directly related to our job? And the flip side. I’ve had many open conversations about a wide range of topics without anyone in the room telling me something important like “I’d prefer you work this way…” or “Why don’t you do more of this?”. Watch out for that…]
Source: Seth’s Blog
Android phones have been one-upping each other with screen size a lot recently. It’s an interesting tactic that seems to be working, at least relative to other Android phones. When comparing phones side-by-side in a store, the larger screens really do look more appealing, and I bet a lot of people don’t consider the practical downsides.
Apple generally tries to make it instantly obvious which of its products are better — what the trade-offs are. 16/32/64 GB: pay more, get more storage. iPhone 4S vs. 4: faster, better camera, Siri.
Bigger-screen iPhone proponents are telling me via email that they don’t necessarily want Apple to replace the 3.5-inch models with a 4-point-something inch one — just want a bigger screen model added to the lineup. But then which is “better”? I think it’s likely that many customers’ intuition would tell them that bigger must be better, and they’d make a choice they’d come to regret. What appeals to you in-store, side-by-side, isn’t necessarily what will appeal to you in long-term actual use.
[All true. But the point is subtle one. Many people may not care. It’s the same problem being complained about in other threads that the “4S” is not “5”. That somehow all new internals wasn’t exciting enough for the tech press. But here, tech guys are arguing over whether a 4 inch screen is better compromise than a 3.5 inch screen and whether an individual’s hand (specifically the person looking at this issue) can reach the entire screen as get it larger and is that a problem or not. For some, a larger phone with a bigger screen will be a better solution. For others, and I count myself among them, it wouldn’t be. At some point, a device stops being a “phone” a starts being something else. And with that you’ve now entered a very complex space of tradeoffs and design decisions. Size, weight, thinness, pocket sizes, cost, capability, battery life, experience all weigh in on what a device is… and worse yet, you have to live with the decision for a while before you’ll know whether it works or not and why. That is always an expensive proposition for users. It’s why reviewers who review a lot of “stuff” often seem more picayune than the rest of us… it’s not that they’re more opinionated and more demanding although many of them cultivate that belief. It’s that they’re forced to use many more designs. When you do that, you feel the failure in your hand. (“Man. That’s annoying!”). Yes, in the store a larger screen will have a positive impact, but carrying it in your pocket, not necessarily being able to reach across its surface and other issues may not be noticeable at first. It may feel like a cool drink of water in hell, or it may be one of those things that annoys you many times a day.. Hard to say from here. But that sucks.]
Source: Daring Fireball