Why the Keurig K-Cup is the beginning of the end for great coffee « Muddy Dog Roasting Co.

Why the Keurig K-Cup is the beginning of the end for great coffee « Muddy Dog Roasting Co.: Do you think that vision is crazy?  Let’s see.  How easy is it to buy a Walla Walla onion?  Never heard of it?  I’m not surprised.  I grew up with them, but they’re already a thing of the past.  Hundreds of vegetable varieties have already gone extinct, solely due to our desire to homogenize, to have crops that ship well, regardless of how they taste.  Only 5% of US apple varieties that existed just 200 years ago still exist today.   Ninety percent of vegetable varieties have gone extinct over the last 100 years in the UK. The crimson flowered broad bean, the Champion of England Pea, the Bath Cos Lettuce, and the Rowsham Park Hero Onion are just a few examples of vegetables that are lost forever.  Hundreds of heirloom vegetable varieties are on the brink of extinction.  And there are all kinds of other foods that are falling victim to this same phenomenon. Try to buy a really great charcuterie today – Boar’s Head is as close as you’ll get in most places.  A beautiful creme fraiche?   How about Yoplait?  Great cheeses?  We got your Kraft, RIGHT HERE.  Don’t believe me? Go check out Slow Food’s Ark of Taste.  Oh, what’s that, you would like to have a nice meal at a cute bistro?  Sorry, all that’s available now are chain stores like Panera, TGI Friday’s or Appleby’s.  But you can probably score some Jack Daniels chicken wings, or some other ill-advised mess.  I can sum it all up in one word: Monsanto.

[And while Jim of Muddy Dog Roasting Company explains from his perspective. I think this particular paragraph worries me more (I’m not a coffee drinker) in that it is part of a larger problem, which expressed perfectly above. And in case it isn’t obvious the lost biodiversity is not just a loss of taste and experience. That’s bad enough. But it has become entirely clear that eating different foods is healthy for you, and having variations of each food makes that easier (you eat a tomato, but it’s a different tomato). The varying balances of the “ingredients” of a fruit or vegetable is a fundamental goodness. And the craft of growing and preparing food, where the results are not consistent at the “Monsanto” level and don’t try to be is also a fundamental goodness. It’s the same thing that is appealing about anything hand made. Sure, a dreadnaught style guitar has certain fundamental qualities. But each one is different. Hand build a bicycle and each one will have some personality even if you use the same measurements and tube set. That variation is good for us. And we need to be extremely careful that we don’t lose it in a chase to the bottom in the name of efficiency and money.]
Source: Marco Arment

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