Twitter and Facebook are rich and getting richer. Either of them could easily buy a struggling but independent news organization. Then where would you be if you were dependent on them to distribute news? It would be like the Times depending on Murdoch to print their daily paper. Instead the Times invested in their own printing plant, presumably so they could have better control of the product, both from a creative and tactical standpoint. If Murdoch owned the presses and the trucks, who do you think would deliver the most timely news? They have to think about Twitter that way. At some point they will come to see themselves as a media company, if they don’t already.
[It’s such a mess right now, that I’m completely certain that the system will change for the better.]
Source: Scripting News