Facebook’s shark-jump advertising moves:

I’ve been told by adtech professionals that a funny thing about their business is that Google and Facebook are terribly jealous of each other: Google is jealous of Facebook because Facebook can get especially personal with its users, while Facebook is jealous of Google because Google can advertise all over the Web. And yet both are missing real human relationships with their users, because the users are not customers. They are the products being sold to the companies’ real customers, which are advertisers.

What’s keeping Facebook from offering paid services to individuals — or Google from offering more than the few they do? Here’s one reason I got from a Google executive: it costs too much money to serve individual human customers. This isn’t verbatim, but it’s close: If our users were actually customers, we would have to support them with human beings, and we don’t want to make less than $1 million per employee (Yes, that was the number they gave.) And yet, all advertising-supported businesses could benefit a great deal by having at least some of their users become subscribers.

Source: Doc Searls Weblog

→ Google admits WebM infringes H.264 patents:

As usual, “open” is just lip service. And it works. It works damn well. You wouldn’t believe the amount of nasty feedback I’m going to get for writing this from people who think Google is contributing, out of the goodness of its heart, to the grand benevolent technical cause of whatever “open” means to each of them as they happily hand over more and more of their privacy and data to the very closed vaults of the world’s biggest advertising company.

Source: Marco.org

Hypercritical: The Case for a True Mac Pro Successor:

Halo cars also push car makers to their limits. Engineering teams must use all their skills and all their powers to create the very best car possible. This exercise inevitably leads to the exploration of new technologies. The failed experiments are forgotten, but the winners eventually find their way into more prosaic cars from the same manufacturer.

The Google Glass feature no one is talking about — Creative Good:

And this is where our story takes a turn, toward a ramification that dwarfs every other issue raised so far on Google Glass. Yes, the glasses look dorky – Google will fix that. And sure, Glass forces users to be permanently plugged-in to Google’s digital world – that’s hardly a concern for the company or, for that matter, most users out there. No. The real issue raised by Google Glass, which will either cause the project to fail or create certain outcomes you may not want (which I’ll describe), has to do with the lifebits. Once again, it’s an issue of experience.

The Google Glass feature that (almost) no one is talking about is the experience – not of the user, but of everyone other than the user. A tweet by David Yee introduces it well:

There is a kid wearing Google Glasses at this restaurant which, until just now, used to be my favorite spot.

The key experiential question of Google Glass isn’t what it’s like to wear them, it’s what it’s like to be around someone else who’s wearing them. I’ll give an easy example. Your one-on-one conversation with someone wearing Google Glass is likely to be annoying, because you’ll suspect that you don’t have their undivided attention. And you can’t comfortably ask them to take the glasses off (especially when, inevitably, the device is integrated into prescription lenses). Finally – here’s where the problems really start – you don’t know if they’re taking a video of you.