Google’s reaction to Kindle Fire

Google’s reaction to Kindle Fire:

You’re not the licensee Droid is looking for. Google’s reaction to Kindle Fire speaks volumes about its goals for Android. Kindle Fire is based on Android, and will run Android applications. Android has been struggling in the tablet space, so you’d expect that Google would be delighted to have Amazon on the Android bandwagon. But you’d be wrong. Let’s look at the press release Google issued today to welcome Amazon to the Android family. Wait a minute, there is no press release. Okay, so let’s look on the Google blog. Nothing at all. Maybe a tweet from Andy Rubin? Dead silence.

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Slouching toward Bethlehem. One revolution I’m sure is coming is the remaking of the print publishing industry. As I’ve said before (link), once about 20% of the reading public has electronic devices, an established author can make more money bypassing print and selling direct through e-readers. I think the new Kindle line, and especially the entry-level Kindles at $99 and below, will finally push us past the 20% threshold. It will take a couple of years to play out, but this will force the long-awaited restructuring, or destruction, of the traditional book publishing industry.

[Book publishing is not entirely about the medium, although everyone likes to talk as if it is. It’s really about author services.]

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